Monday, August 5, 2013

Lowbrau Bierhalle

Name: Lowbrau Bierhalle
Location: Sacramento, CA
Graphic Design: Band

Lowbrau bierhalle is a modern interpretation of the traditional German Beer Hall. I love that they took a traditional concept, reinterpreted it for their local, and created a space that refreshingly different while still playing homage to the original. 

The rustic interior features hits of reflective gold, elevating the rustic and causal interior. Utilizing graphic design and their pig and crown logo helps tie in the gold accents while still paying tribute to the traditional concept. 

By understanding the importance of the interior and branding within their space, Lowbrau was able to create a upbeat and fun execution of a historical concept. 

All photos © Band

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